Event Production, Web Design & Development

Client Land Securities When March 2012

We created a new concept for personal shopping to celebrate recently opened One New Change shopping mall in St Paul's, London.

For two days visitors could book a free 30min appointment with a stylist and select items they would like to try on in our pop-up changing room.

We designed and wireframed the user experience. Administering a microsite to host a selection of items from participating retailers (including Hugo Boss and Topshop) and an appointment booking service. Visitors who wanted to purchase items were accompanied to stores with a stylist, bypassing any queue at tills.

We produced a recap film and invited fashion industry influencers to visit the space.

Inclusive of concept, web design, retailer relations, PR, sourcing filmmaker, stylists.
Film on Request.

Concept and Production Reemé Idris Web Design Zapher Idris Web Development putitout Stylists Michael Williamson, Lindsey Cash Styling Assistants Lucyann Wilkinson, Harp Mander Filmmaker Adam Gichie

With thanks to Courtney Blackman, Nik Thakkar, Laura Hebrard.

Reemé Idris & Zapher Idris