Event Production

Client Ascher Squares, commissioned by Claude Communications When March 2011

We produced a pop-up shop and opening night event with Sam Ascher for Ascher Squares.

The once-legendary scarf brand Ascher was famous for its collaborations with the 20th century's most illustrious artists including Henry Moore, Henri Matisse, Graham Sutherland and Cecil Beaton.

Sam Ascher, the founder's grandson revived the tradition with a new scarf collection and a showcase of some archive designs. The new designs included 'Flowers' created by Sam's grandmother Lida in black or pink, an Ascher plaid, the 'Rose Pompom' (used by Christian Dior in his couture collection of 1953) and 'Papier Déchiré' a geometric abstract in beige or blue.

Inclusive of pop-up shop production, set styling, sourcing event team.

Producer and Stylist Reemé Idris Set Stylist Lindsey Cash

Reemé Idris & Zapher Idris