Branding

Client Alba Amicorum When August 2014

We worked with Alba Amicorum founder Darshana Shilpi to develop and progress her limited edition scarf label which collaborates with contemporary artists.

We spent time with the brand, sourcing support (Francesca Pinna, styling and Benedetta Moreno, marketing) before we began the brand building exercise. We invited Kim Ing to create a brand book based on the core values of Alba Amicorum.

Inclusive of a brand book to clarify brand values & positioning, brand identity & iconography.

Project Manager Kim Ing

Reemé Idris & Zapher Idris