The Generalists are Reeme Idris and Zapher Idris, a sibling duo based in London providing marketing and production services for companies including agencies, retail landowners and consumer brands.
We share an impulse to build things, whether that be alternative event formats, digital solutions or new partnerships. We believe in a generalist approach to support specific work.
Reemé has covered event production, fashion styling and trends analysis across retail and experiential projects. She concepts, art directs and writes on behalf of The Generalists. Portfolio: reemeidris.com