The Generalists are Reeme Idris and Zapher Idris, a sibling duo based in London providing marketing and production services for companies including agencies, retail landowners and consumer brands.

We share an impulse to build things, whether that be alternative event formats, digital solutions or new partnerships. We believe in a generalist approach to support specific work.


Reemé has covered event production, fashion styling and trends analysis across retail and experiential projects. She concepts, art directs and curates on behalf of The Generalists. Portfolio: reemeidris.com

Zapher is a front and back-end web developer, experienced in delivering projects of varying scale using technologies including Javascript, Ruby and Python, as well as working with web APIs (including Youtube, Twitter, Instagram) to create bespoke platforms and solutions.

Web design by us